Jayne Coley
Jayne Coley
Archived Show
"Marketing for Hippies" Tad Hargrave Shares His Tested Methods for Reaching Conscious Consumers Who Are LOOKING FOR YOU!
Monday, March 24, 2014

Tad Hargrave is a hippie who developed a knack for marketing (and then learned how to be a hippie again). Despite years in the nonprofit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippie friends struggle to promote their amazing green and holistic projects. Maybe it was because he couldn’t keep a 9-to-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls).

This all feels like a minor miracle since Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him super allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn’t sleep well, and he’s very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene, he now feels ready and able to help other people find ways to market that feel wonderful. Visit www.marketingforhippies.com.